Category Archives: Content Strategy

The Contented Stakeholder

As content has so many touch points across multiple functions and within any organisation, it is critical that stakeholders are engaged with any significant digital content transformation or content-focused project. First of all top marks to all stakeholders if they realise that the business should consider (or reconsider) its digital presence, if they are open-minded about the… Read More »

The Value & Benefits of Compelling Content

If you have marshalled the resources and tools required to create your compelling content and presented them in an accessible format, it’s time to leverage those assets and allow your customers to enjoy the content experience. The value to organisations and benefits for users will soon become  apparent. Resources and tools may include, for example, style guidelines, a glossary… Read More »

Content Strategy Applied 2017

Digital Transformation – the Content Experience Companies that lead a digital transformation of their business are more profitable than their industry average. Established organisations, having spent many years operating via traditional methodologies, now find that they need to move quickly to meet customers’ expectations. Consumers have become increasingly more sophisticated in the way they communicate… Read More »

Content Simplicity

Content simplicity can mean a number of things.  Firstly there’s the plain English element, using simple and elegant language which is easy to understand.  Shorter sentences.  Fewer idioms, colloquialisms and acronyms. Then there is the broader content structure which, of course, should respect the rules of language, tone of voice and brand guidelines, but what… Read More »

Content in Context – the move towards adaptive design

Content which is created in discrete fields within a CMS is ideal for use with an adaptive website design. This structured content enables content designers to future-proof their content, to include semantic tags so that it is eminently findable and, most practically, to support a ‘create once, publish everywhere’ methodology. Those sites which are not… Read More »

Peak Content – a Case for Consolidation?

The Indexed Web contains at least 4.6 billion pages with an increasing volume of content being added every day. A typical website contains multiple content types including not only web pages but also blog posts, videos, articles, white papers, news items, infographics, user generated content, press releases, articles and more. Have we reached peak content… Read More »

Measuring Content

Measuring content is becoming a widely-discussed theme among content strategists, and also within the wider business world, as organisations become increasingly metrics-driven.  However, content-based KPIs and metrics shouldn’t just be used as targets but as resource indicators for improving specific aspects of content creation, for example: Quantitative metrics – how much content was produced, over what period?  How can that volume be increased? … Read More »