digital content Archives

The Contented Stakeholder

As content has so many touch points across multiple functions and within any organisation, it is critical that stakeholders are engaged with any significant digital content transformation or content-focused project. First of all top marks to all stakeholders if they realise that the business should consider (or reconsider) its digital presence, if they are open-minded about the… Read More »

Content Strategy vs Content Marketing

Content strategy and content marketing are not the same thing, and how best to define these roles gives rise to some lively discussions between content experts as they try to give organisations a better understanding of how the two functions interact. Let’s compare and contrast these two disciplines and see what the general consensus looks like. Content strategists are… Read More »