Category Archives: SEO

Cognitive Computing and Content

As we know, search engines can’t understand what is being asked of them; they check keywords, keep an index of the words they find and where they find them, and allow users to look for words or combinations of words found in that index.  Despite the ongoing refinement of search engine algorithms, they don’t follow natural language processes and,… Read More »


I’m delighted to say that I’ll be speaking at one of my favourite events, BrightonSEO, in September 2015 on Global Content Quality. “In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK.  This isn’t an event that just tells you ‘content is king’ or… Read More »

SEO Visual Representation

Search engine optimization (SEO) is thought of as a dark art to those not familiar with the topic.  However, it is a key part of the process of professional content development.  The Periodic Table of Search Engine Ranking Factors (updated in 2015) goes some way to visually explaining the factors involved in a more scientific format. Search engines… Read More »