Case Study Part II Following on from my blog on ‘First Steps in Digital Transformation’ I have put together some practical next steps based on a case study carried out in 2016. The long-term aim of any digital transformation programme is to provide a simple and consistent experience for customers wherever they are, whatever device… Read More »
Case Study Part I In an organisation which is actively increasing its overall digital presence, as it transitions from a traditional bricks and mortar company to compete in a broader context, there are a number of key elements which should be brought to bear when starting out on a digital transformation programme and these may… Read More »
Search engines, including Google, are now better able to focus on giving favourable search rankings to high quality content that is easy to understand and relevant to a user’s search query. Positive user data, including time spent on site, help Google assign relevance values to content. As the trend away from traditional SEO and the… Read More »
The EU General Data Protection Regulation (GDPR) is designed to establish a single set of rules for data privacy across Europe and to strengthen consumer protection. The GDPR has been under discussion for several years as we continue to live with the legacy of the law failing to keep pace with technological development. Under the new… Read More »