Category Archives: Customer Experience

First Steps in Digital Transformation

Case Study Part I In an organisation which is actively increasing its overall digital presence, as it transitions from a traditional bricks and mortar company to compete in a broader context, there are a number of key elements which should be brought to bear when starting out on a digital transformation programme and these may… Read More »

The Design and Content Principles of Data Protection (EU GDPR)

The EU General Data Protection Regulation (GDPR) provides a single, harmonised data privacy law for the EU. The GDPR was formally approved by the European Parliament in April 2016 and will come into force on 25 May 2018. Designed to improve data security for everyone living in EU member states, this will result in some… Read More »

Creating Personas

What are personas? Personas are descriptions of people who embody the characteristics of typical website users and content consumers. They are fictional characters who are used to humanise specific sectors of the audience which interact with the content and, therefore, the brand. Personas take into account the needs, attitudes and preferences of the audience and… Read More »

EU Data Regulation – Implications for the Digital Customer Experience

The EU General Data Protection Regulation (GDPR) is designed to establish a single set of rules for data privacy across Europe and to strengthen consumer protection. The GDPR has been under discussion for several years as we continue to live with the legacy of the law failing to keep pace with technological development. Under the new… Read More »