Category Archives: Digital Transformation

Structured Content

A streamlined process for delivering content to your customers In a perfect content world what is the most effective way of structuring your content so that it can be delivered seamlessly to your customers? And what’s the most efficient way for content designers to create that content? Let’s consider the concept of content “chunking”.  This… Read More »

The Contented Stakeholder

As content has so many touch points across multiple functions and within any organisation, it is critical that stakeholders are engaged with any significant digital content transformation or content-focused project. First of all top marks to all stakeholders if they realise that the business should consider (or reconsider) its digital presence, if they are open-minded about the… Read More »