Social Media: Blogging
Posted on December 20th, 2011
Blogging is an informative and useful way of announcing events and sharing relevant information without the use of a website. A variety of blog templates are often provided when using a specialist blogging site (such as Google Blogger, WordPress, TypePad, LiveJournal etc) which make setting up a blog easy and user-friendly. You do not, therefore, need to learn how to programme a website. It is also possible to make money from writing a blog, for example by hosting advertisements or using PayPerClick (such as Google AdSense). There is no word limit to blogging, and pictures can also be included.
Terms: Update your blog with blog posts, recieve comments and gain followers.
By Guest Blogger Katie Brown at what-now.net
Tags: blog, Blogger, blogging
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Taxonomy: a definition
Posted on December 6th, 2011
A taxonomy structure is a hierarchical arrangement of controlled words and phrases arranged in sections/aspects/dimensions/facets in the form of broad to narrow or parent to child associations. The structure is created to help with the classification and categorisation of mixed content, support the browsing and exploration of content online and strengthen the onsite search engine.
Tags: content classification, Content Support, Hierarchical Arrangement, taxonomy
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Social Media: LinkedIn
Posted on December 4th, 2011
LinkedIn is a more serious form of social media. It is a platform for professionals and business owners to connect with each other and to join groups of people with similar business interests and find jobs. You can upload your CV, list your skills, education history, job history, businesses and websites. It is possible to connect with anyone you have ever worked with, provided that they also have a LinkedIn account. You may also connect with people that you have never met, as long as you have a ‘connection in common’, who knows both of you. This is an easy and fast way to build up business connections.
Terms: Gain connections and view people’s updates
By Guest Blogger Katie Brown at what-now.net
Tags: linkedin, professional network, social media
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Social Media: Tumblr
Posted on November 15th, 2011
Tumblr is a fairly new form of social media and style of blogging. It is mainly used by younger internet users and works with user-generated material. Each member receives their own page and can post pictures words, videos and links to it, although generally only pictures are posted, creating a form of ‘mood board’. Recently, businesses and brands such as Topshop have seen this as a way of marketing to their younger audience, and have created their own Tumblr pages. Tumblr is easy to format, with the ability to use user generated ‘themes’ or layouts.
Terms: Change your theme to alter the way your page looks. Reblog other users’ content to your page and like posts you enjoy. Follow other users and gain followers.
By Guest Blogger Katie Brown at what-now.net
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Social Media: Twitter
Posted on November 6th, 2011
Twitter is an informal social media site, used for publishing thoughts, feelings and news within 140 characters. It is often useful for businesses to create a Twitter account – especially online businesses – as it has the potential to reach a huge client base and improve online presence. However, it is important to keep business and social Twitter accounts separate, as whatever is said via the businesses Twitter will be seen as the businesses opinion.
Terms: Post tweets and Retweet other people’s posts that you enjoy or find interesting. Follow other people and gain followers.
By Guest Blogger Katie Brown at what-now.net
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SEO Visual Representation
Posted on October 30th, 2011
Search engine optimization (SEO) is thought of as a dark art to those not familar with the topic. However, it is a key part of the process of professional content development. The Periodic Table of Search Engine Ranking Factors goes some way to visually explaining the factors involved in a more scientific format. Read the rest of this entry »
Tags: algorithm, search engine optimisation, Search Engine Optimization, Search Engine Results, SEO
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The Glass Ceiling
Posted on June 22nd, 2011
The former trade minister, Lord Davies of Abersoch recently published his ‘Women on Boards’ report and called for FTSE 100 companies to increase the number of women on their boards. In the weeks immediately following the report’s publication several high profile companies announced the addition of women to their boards. Read the rest of this entry »
Tags: Equality In The Workplace, Flexible Working, women on boards
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Content-driven Marketing Strategy
Posted on June 15th, 2011
There are five stages through which grieving companies pass on the road to an enlightened, content-driven marketing strategy. Working through the process they arrive at acceptance, summed up by the Zen proverb: ‘The best time to plant a tree was twenty years ago. The second-best time is now’.
Tags: content, marketing, strategy
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The Wine Label
Posted on June 2nd, 2011
“This wine has a typical and very fruity expression. Its quality is due to the constant supervision of the vineyard coupled with the permanent follow-up of our winemaking.” (Ackerman Cabernet Franc Rose.)
Tags: translation, wine label
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Digital Content Management
Posted on March 10th, 2011
Much has been discussed about the challenge of identifying the relatively new role of content manager in the digital world. Inevitably there will be as many different descriptions as there are people and companies. Settling on a broad definition, however will, I am sure, provoke many interesting discussions along the way.
Tags: content manager, digital content management
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