The Contented Stakeholder

As content has so many touch points across multiple functions and within any organisation, it is critical that stakeholders are engaged with any significant digital content transformation or content-focused project. First of all top marks to all stakeholders if they realise that the business should consider (or reconsider) its digital presence, if they are open-minded about the… Read More »

The Value & Benefits of Compelling Content

If you have marshalled the resources and tools required to create your compelling content and presented them in an accessible format, it’s time to leverage those assets and allow your customers to enjoy the content experience. The value to organisations and benefits for users will soon become  apparent. Resources and tools may include, for example, style guidelines, a glossary… Read More »

Content Strategy Applied 2017

Digital Transformation – the Content Experience Companies that lead a digital transformation of their business are more profitable than their industry average. Established organisations, having spent many years operating via traditional methodologies, now find that they need to move quickly to meet customers’ expectations. Consumers have become increasingly more sophisticated in the way they communicate… Read More »

First Steps in Digital Transformation

Case Study Part I In an organisation which is actively increasing its overall digital presence, as it transitions from a traditional bricks and mortar company to compete in a broader context, there are a number of key elements which should be brought to bear when starting out on a digital transformation programme and these may… Read More »

Data Display Book Reviews

Back in January I wrote about how organisations are becoming increasingly metrics-driven and the impact that both qualitative and quantitative metrics can have on content. This can be perceived as a ‘dry’ topic but there are number of great books out on the topic of data measurement and display, two of which I have in… Read More »

Content Simplicity

Content simplicity can mean a number of things.  Firstly there’s the plain English element, using simple and elegant language which is easy to understand.  Shorter sentences.  Fewer idioms, colloquialisms and acronyms. Then there is the broader content structure which, of course, should respect the rules of language, tone of voice and brand guidelines, but what… Read More »