The Design and Content Principles of Data Protection (EU GDPR)

The EU General Data Protection Regulation (GDPR) provides a single, harmonised data privacy law for the EU. The GDPR was formally approved by the European Parliament in April 2016 and will come into force on 25 May 2018. Designed to improve data security for everyone living in EU member states, this will result in some… Read More »

Content in Context – the move towards adaptive design

Content which is created in discrete fields within a CMS is ideal for use with an adaptive website design. This structured content enables content designers to future-proof their content, to include semantic tags so that it is eminently findable and, most practically, to support a ‘create once, publish everywhere’ methodology. Those sites which are not… Read More »

Creating Personas

What are personas? Personas are descriptions of people who embody the characteristics of typical website users and content consumers. They are fictional characters who are used to humanise specific sectors of the audience which interact with the content and, therefore, the brand. Personas take into account the needs, attitudes and preferences of the audience and… Read More »

Peak Content – a Case for Consolidation?

The Indexed Web contains at least 4.6 billion pages with an increasing volume of content being added every day. A typical website contains multiple content types including not only web pages but also blog posts, videos, articles, white papers, news items, infographics, user generated content, press releases, articles and more. Have we reached peak content… Read More »

Measuring Content

Measuring content is becoming a widely-discussed theme among content strategists, and also within the wider business world, as organisations become increasingly metrics-driven.  However, content-based KPIs and metrics shouldn’t just be used as targets but as resource indicators for improving specific aspects of content creation, for example: Quantitative metrics – how much content was produced, over what period?  How can that volume be increased? … Read More »

Agile Content Delivery

Content is a key element of the product experience development workflow in our technology-led culture. Ideally, content designers will create content in real time in order to keep up with the ongoing iterations of developing product experiences.  This is where Agile comes into play as engaging content can’t be created in a vacuum and should be an integral part… Read More »

Content Strategy vs Content Marketing

Content strategy and content marketing are not the same thing, and how best to define these roles gives rise to some lively discussions between content experts as they try to give organisations a better understanding of how the two functions interact.  Let’s compare and contrast these two disciplines and see what the general consensus looks like. Content strategists are… Read More »

Cognitive Computing and Content

As we know, search engines can’t understand what is being asked of them; they check keywords, keep an index of the words they find and where they find them, and allow users to look for words or combinations of words found in that index.  Despite the ongoing refinement of search engine algorithms, they don’t follow natural language processes and,… Read More »