Content Simplicity

Content simplicity can mean a number of things.  Firstly there’s the plain English element, using simple and elegant language which is easy to understand.  Shorter sentences.  Fewer idioms, colloquialisms and acronyms. Then there is the broader content structure which, of course, should respect the rules of language, tone of voice and brand guidelines, but what… Read More »

The Design and Content Principles of Data Protection (EU GDPR)

The EU General Data Protection Regulation (GDPR) provides a single, harmonised data privacy law for the EU. The GDPR was formally approved by the European Parliament in April 2016 and will come into force on 25 May 2018. Designed to improve data security for everyone living in EU member states, this will result in some… Read More »

Content in Context – the move towards adaptive design

Content which is created in discrete fields within a CMS is ideal for use with an adaptive website design. This structured content enables content designers to future-proof their content, to include semantic tags so that it is eminently findable and, most practically, to support a ‘create once, publish everywhere’ methodology. Those sites which are not… Read More »

Creating Personas

What are personas? Personas are descriptions of people who embody the characteristics of typical website users and content consumers. They are fictional characters who are used to humanise specific sectors of the audience which interact with the content and, therefore, the brand. Personas take into account the needs, attitudes and preferences of the audience and… Read More »

Peak Content – a Case for Consolidation?

The Indexed Web contains at least 4.6 billion pages with an increasing volume of content being added every day. A typical website contains multiple content types including not only web pages but also blog posts, videos, articles, white papers, news items, infographics, user generated content, press releases, articles and more. Have we reached peak content… Read More »

Measuring Content

Measuring content is becoming a widely-discussed theme among content strategists, and also within the wider business world, as organisations become increasingly metrics-driven.  However, content-based KPIs and metrics shouldn’t just be used as targets but as resource indicators for improving specific aspects of content creation, for example: Quantitative metrics – how much content was produced, over what period?  How can that volume be increased? … Read More »

Agile Content Delivery

Content is a key element of the product experience development workflow in our technology-led culture. Ideally, content designers will create content in real time in order to keep up with the ongoing iterations of developing product experiences.  This is where Agile comes into play as engaging content can’t be created in a vacuum and should be an integral part… Read More »