Case Study Part II Following on from my blog on ‘First Steps in Digital Transformation’ I have put together some practical next steps based on a case study carried out in 2016. The long-term aim of any digital transformation programme is to provide a simple and consistent experience for customers wherever they are, whatever device… Read More »
Case Study Part I In an organisation which is actively increasing its overall digital presence, as it transitions from a traditional bricks and mortar company to compete in a broader context, there are a number of key elements which should be brought to bear when starting out on a digital transformation programme and these may… Read More »
Back in January I wrote about how organisations are becoming increasingly metrics-driven and the impact that both qualitative and quantitative metrics can have on content. This can be perceived as a ‘dry’ topic but there are number of great books out on the topic of data measurement and display, two of which I have in… Read More »
I recently presented a case study at a workshop to a like-minded group of content leaders. There were several comments around where content sits in the context of the customer experience. Yes, content is king, but there’s a lot of groundwork to do before you can attain the goal of useful, relevant and compelling content… Read More »
Content simplicity can mean a number of things. Firstly there’s the plain English element, using simple and elegant language which is easy to understand. Shorter sentences. Fewer idioms, colloquialisms and acronyms. Then there is the broader content structure which, of course, should respect the rules of language, tone of voice and brand guidelines, but what… Read More »
The EU General Data Protection Regulation (GDPR) provides a single, harmonised data privacy law for the EU. The GDPR was formally approved by the European Parliament in April 2016 and will come into force on 25 May 2018. Designed to improve data security for everyone living in EU member states, this will result in some… Read More »
Following on from my post six months ago, the topic of content measurement is still top of mind within many organisations. The question around measuring content is how do we do this? What data should we use in relation to specific KPIs? What tools can we employ to demonstrate the effectiveness of our content? Every… Read More »
Content which is created in discrete fields within a CMS is ideal for use with an adaptive website design. This structured content enables content designers to future-proof their content, to include semantic tags so that it is eminently findable and, most practically, to support a ‘create once, publish everywhere’ methodology. Those sites which are not… Read More »
What are personas? Personas are descriptions of people who embody the characteristics of typical website users and content consumers. They are fictional characters who are used to humanise specific sectors of the audience which interact with the content and, therefore, the brand. Personas take into account the needs, attitudes and preferences of the audience and… Read More »
The Indexed Web contains at least 4.6 billion pages with an increasing volume of content being added every day. A typical website contains multiple content types including not only web pages but also blog posts, videos, articles, white papers, news items, infographics, user generated content, press releases, articles and more. Have we reached peak content… Read More »