First Steps in Digital Transformation

Case Study Part I In an organisation which is actively increasing its overall digital presence, as it transitions from a traditional bricks and mortar company to compete in a broader context, there are a number of key elements which should be brought to bear when starting out on a digital transformation programme and these may… Read More »

Data Display Book Reviews

Back in January I wrote about how organisations are becoming increasingly metrics-driven and the impact that both qualitative and quantitative metrics can have on content. This can be perceived as a ‘dry’ topic but there are number of great books out on the topic of data measurement and display, two of which I have in… Read More »

Content Simplicity

Content simplicity can mean a number of things.  Firstly there’s the plain English element, using simple and elegant language which is easy to understand.  Shorter sentences.  Fewer idioms, colloquialisms and acronyms. Then there is the broader content structure which, of course, should respect the rules of language, tone of voice and brand guidelines, but what… Read More »

The Design and Content Principles of Data Protection (EU GDPR)

The EU General Data Protection Regulation (GDPR) provides a single, harmonised data privacy law for the EU. The GDPR was formally approved by the European Parliament in April 2016 and will come into force on 25 May 2018. Designed to improve data security for everyone living in EU member states, this will result in some… Read More »

Content in Context – the move towards adaptive design

Content which is created in discrete fields within a CMS is ideal for use with an adaptive website design. This structured content enables content designers to future-proof their content, to include semantic tags so that it is eminently findable and, most practically, to support a ‘create once, publish everywhere’ methodology. Those sites which are not… Read More »

Creating Personas

What are personas? Personas are descriptions of people who embody the characteristics of typical website users and content consumers. They are fictional characters who are used to humanise specific sectors of the audience which interact with the content and, therefore, the brand. Personas take into account the needs, attitudes and preferences of the audience and… Read More »

Peak Content – a Case for Consolidation?

The Indexed Web contains at least 4.6 billion pages with an increasing volume of content being added every day. A typical website contains multiple content types including not only web pages but also blog posts, videos, articles, white papers, news items, infographics, user generated content, press releases, articles and more. Have we reached peak content… Read More »