Tag Archives: content strategy

Terminology Matters

I have worked on a number of interesting content-focused initiatives recently including defining a CMS, developing a content team and putting effective content metrics in place, but one stood out, mainly because of its simplicity. This was a standalone project, impactful across the organisation and yet relatively small in scale and straightforward to implement. I’m talking here… Read More »

Content Strategy Applied 2017

Digital Transformation – the Content Experience Companies that lead a digital transformation of their business are more profitable than their industry average. Established organisations, having spent many years operating via traditional methodologies, now find that they need to move quickly to meet customers’ expectations. Consumers have become increasingly more sophisticated in the way they communicate… Read More »

Content Strategy vs Content Marketing

Content strategy and content marketing are not the same thing, and how best to define these roles gives rise to some lively discussions between content experts as they try to give organisations a better understanding of how the two functions interact.  Let’s compare and contrast these two disciplines and see what the general consensus looks like. Content strategists are… Read More »