Tag Archives: content

How to Build Brand Consistency

What do the most recognized brands have in common? Simply put, they present a coherent message to their customers in order to build brand consistency. I recently created a blog post for an agency about how important consistency is to a brand. This includes everything they do from design and words, through to product development.… Read More »

Cognitive Computing and Content

As we know, search engines can’t understand what is being asked of them; they check keywords, keep an index of the words they find and where they find them, and allow users to look for words or combinations of words found in that index.  Despite the ongoing refinement of search engine algorithms, they don’t follow natural language processes and,… Read More »