What do the most recognized brands have in common? Simply put, they present a coherent message to their customers in order to build brand consistency.
I recently created a blog post for an agency about how important consistency is to a brand. This includes everything they do from design and words, through to product development. The article highlights the importance of consistent messaging. It struck me that this is an extension of one of the basic rules for creating compelling content for your customers – that of achieving consistency across your content creation.
Find out more about how to build brand consistency by reading the article.
The reason that consistency matters so much is that it has a marked impact on the quality of content being produced. There is a measurable correlation between the clarity of content and how well customers engage with it. Therefore, in the wider context of brand recognition and customer engagement it’s a core element of any successful brand’s strategy.
Take a look at my previous blog post on terminology http://fiftywords.co.uk/terminology-matters/