A streamlined process for delivering content to your customers In a perfect content world what is the most effective way of structuring your content so that it can be delivered seamlessly to your customers? And what’s the most efficient way for content designers to create that content? Let’s consider the concept of content “chunking”. This… Read More »
If you have marshalled the resources and tools required to create your compelling content and presented them in an accessible format, it’s time to leverage those assets and allow your customers to enjoy the content experience. The value to organisations and benefits for users will soon become apparent. Resources and tools may include, for example, style guidelines, a glossary… Read More »
We’re all familiar with the Google dance; regular changes that Google makes to its algorithm which impact the search engine results. During recent months some of these updates have changed what we see on the results pages; both in relation to the display layout of the ads and also regarding the ranking of the natural results. Based… Read More »