I recently wrote an article for Intercom magazine’s Content Experience and Content Strategy issue. Intercom is published by STC, the Society for Technical Communication, the professional association dedicated to the advancement of technical communication. You can read the full article on Scaling Content Strategy, in PDF format. In summary, any content plan should be developed… Read More »
If you have marshalled the resources and tools required to create your compelling content and presented them in an accessible format, it’s time to leverage those assets and allow your customers to enjoy the content experience. The value to organisations and benefits for users will soon become apparent. Resources and tools may include, for example, style guidelines, a glossary… Read More »
Digital Transformation – the Content Experience Companies that lead a digital transformation of their business are more profitable than their industry average. Established organisations, having spent many years operating via traditional methodologies, now find that they need to move quickly to meet customers’ expectations. Consumers have become increasingly more sophisticated in the way they communicate… Read More »