Category Archives: Content Strategy

Content in Context – the move towards adaptive design

Content which is created in discrete fields within a CMS is ideal for use with an adaptive website design. This structured content enables content designers to future-proof their content, to include semantic tags so that it is eminently findable and, most practically, to support a ‘create once, publish everywhere’ methodology. Those sites which are not… Read More »

Peak Content – a Case for Consolidation?

The Indexed Web contains at least 4.6 billion pages with an increasing volume of content being added every day. A typical website contains multiple content types including not only web pages but also blog posts, videos, articles, white papers, news items, infographics, user generated content, press releases, articles and more. Have we reached peak content… Read More »

Measuring Content

Measuring content is becoming a widely-discussed theme among content strategists, and also within the wider business world, as organisations become increasingly metrics-driven.  However, content-based KPIs and metrics shouldn’t just be used as targets but as resource indicators for improving specific aspects of content creation, for example: Quantitative metrics – how much content was produced, over what period?  How can that volume be increased? … Read More »

Agile Content Delivery

Content is a key element of the product experience development workflow in our technology-led culture. Ideally, content designers will create content in real time in order to keep up with the ongoing iterations of developing product experiences.  This is where Agile comes into play as engaging content can’t be created in a vacuum and should be an integral part… Read More »

Content Strategy vs Content Marketing

Content strategy and content marketing are not the same thing, and how best to define these roles gives rise to some lively discussions between content experts as they try to give organisations a better understanding of how the two functions interact.  Let’s compare and contrast these two disciplines and see what the general consensus looks like. Content strategists are… Read More »

Cognitive Computing and Content

As we know, search engines can’t understand what is being asked of them; they check keywords, keep an index of the words they find and where they find them, and allow users to look for words or combinations of words found in that index.  Despite the ongoing refinement of search engine algorithms, they don’t follow natural language processes and,… Read More »

A Compelling Case for Global Content

For those of you who enjoyed the stats from my presentation at BrightonSEO Conference (much retweeted) here are the numbers I discussed together with their sources: 56% of the content on the internet is in English, and 29% of the internet-using population speaks English 5% of the global population speaks English as their first language 14% of… Read More »

Defining CMS Requirements

This topic came up in conversation recently, as a follow-up to my article on Content Management Systems in April, and I’d like to shed some more light on the process of gathering requirements from people included in the content production process, prioritizing those requirements and thus improving CMS capabilities in a phased and agile fashion. During the… Read More »

A Source to be Reckoned With

The source language for any international organisation is key to the successful rollout of its content globally. This applies not only to the language itself but also to the structure and terminology of the source content. During the creative phase, taking into account how and where the content will be used, and by whom, is… Read More »

Content Management Systems

An author-friendly CMS is the most effective way to manage your content. A surprising number of organisations rely on word documents, which are uploaded manually, and hard-coded content. I define ‘hard-coded’ as content which is doesn’t live in its own easily-accessible system but can only be located, by developers for example, within the code for… Read More »