Tag Archives: content metrics

Measuring Content

Measuring content is becoming a widely-discussed theme among content strategists, and also within the wider business world, as organisations become increasingly metrics-driven.  However, content-based KPIs and metrics shouldn’t just be used as targets but as resource indicators for improving specific aspects of content creation, for example: Quantitative metrics – how much content was produced, over what period?  How can that volume be increased? … Read More »