‘Quiet’ by Susan Cain – so good I read it twice, once when it was first published in 2012 and then again recently. In the current climate we live with, what Susan defines as, the Extrovert Ideal; an appealing personality style defined as a gregarious, alpha person who is comfortable in the spotlight. Introversion can be perceived… Read More »
Search engine optimization (SEO) is thought of as a dark art to those not familiar with the topic. However, it is a key part of the process of professional content development. The Periodic Table of Search Engine Ranking Factors (updated in 2015) goes some way to visually explaining the factors involved in a more scientific format. Search engines… Read More »
Content Taxonomy Defined – a taxonomy structure is a hierarchical arrangement of controlled words and phrases arranged in sections/aspects/dimensions/facets in the form of broad to narrow or parent to child associations. The structure is created to help with the classification and categorisation of mixed content, support the browsing and exploration of content online and strengthen the… Read More »