We’re all familiar with the Google dance; regular changes that Google makes to its algorithm which impact the search engine results. During recent months some of these updates have changed what we see on the results pages; both in relation to the display layout of the ads and also regarding the ranking of the natural results. Based… Read More »
Measuring content is becoming a widely-discussed theme among content strategists, and also within the wider business world, as organisations become increasingly metrics-driven. However, content-based KPIs and metrics shouldn’t just be used as targets but as resource indicators for improving specific aspects of content creation, for example: Quantitative metrics – how much content was produced, over what period? How can that volume be increased? … Read More »
Content is a key element of the product experience development workflow in our technology-led culture. Ideally, content designers will create content in real time in order to keep up with the ongoing iterations of developing product experiences. This is where Agile comes into play as engaging content can’t be created in a vacuum and should be an integral part… Read More »
Content strategy and content marketing are not the same thing, and how best to define these roles gives rise to some lively discussions between content experts as they try to give organisations a better understanding of how the two functions interact. Let’s compare and contrast these two disciplines and see what the general consensus looks like. Content strategists are… Read More »
As we know, search engines can’t understand what is being asked of them; they check keywords, keep an index of the words they find and where they find them, and allow users to look for words or combinations of words found in that index. Despite the ongoing refinement of search engine algorithms, they don’t follow natural language processes and,… Read More »
For those of you who enjoyed the stats from my presentation at BrightonSEO Conference (much retweeted) here are the numbers I discussed together with their sources: 56% of the content on the internet is in English, and 29% of the internet-using population speaks English 5% of the global population speaks English as their first language 14% of… Read More »
This topic came up in conversation recently, as a follow-up to my article on Content Management Systems in April, and I’d like to shed some more light on the process of gathering requirements from people included in the content production process, prioritizing those requirements and thus improving CMS capabilities in a phased and agile fashion. During the… Read More »
Search engines, including Google, are now better able to focus on giving favourable search rankings to high quality content that is easy to understand and relevant to a user’s search query. Positive user data, including time spent on site, help Google assign relevance values to content. As the trend away from traditional SEO and the… Read More »
Here are some of my favourite business booked summarised in one sentence each. These are taken from a more extensive list of popular business books from Business Insider: Good to Great – Jim Collins Good companies become great by confronting the brutal realities of the business, finding out what they’re uniquely good at, creating a culture of… Read More »
The source language for any international organisation is key to the successful rollout of its content globally. This applies not only to the language itself but also to the structure and terminology of the source content. During the creative phase, taking into account how and where the content will be used, and by whom, is… Read More »