Category Archives: Content Strategy

Legacy Content

“If I was going there I wouldn’t start from here” (Irish words of wisdom) One of the biggest challenges faced by content strategists the world over is knowing where to start. In very few cases are you starting afresh and creating new content, adhering to the organisation’s style guidelines, entering data into an easily-navigable CMS… Read More »

Content Taxonomy Defined

Content Taxonomy Defined – a taxonomy structure is a hierarchical arrangement of controlled words and phrases arranged in sections/aspects/dimensions/facets in the form of broad to narrow or parent to child associations.  The structure is created to help with the classification and categorisation of mixed content, support the browsing and exploration of content online and strengthen the… Read More »

Global Content Strategy from FiftyWords

Welcome to my FiftyWords blog for news, views and insights into the Content Strategy discipline, discussions and information on how to make your content world-ready and create a truly global digital presence. Not all posts will be fifty words in length as there’s so much to say on the subject!

Content-driven Marketing Strategy

There are five stages through which grieving companies pass on the road to an enlightened, content-driven marketing strategy. Working through the process they arrive at acceptance, summed up by the Zen proverb: ‘The best time to plant a tree was twenty years ago. The second-best time is now’. (This post was originally published in June 2011)