Taxonomy: a definition
Posted on December 6th, 2011
A taxonomy structure is a hierarchical arrangement of controlled words and phrases arranged in sections/aspects/dimensions/facets in the form of broad to narrow or parent to child associations. The structure is created to help with the classification and categorisation of mixed content, support the browsing and exploration of content online and strengthen the onsite search engine.
Tags: content classification, Content Support, Hierarchical Arrangement, taxonomy
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SEO Visual Representation
Posted on October 30th, 2011
Search engine optimization (SEO) is thought of as a dark art to those not familar with the topic. However, it is a key part of the process of professional content development. The Periodic Table of Search Engine Ranking Factors goes some way to visually explaining the factors involved in a more scientific format. Read the rest of this entry »
Tags: algorithm, search engine optimisation, Search Engine Optimization, Search Engine Results, SEO
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Content-driven Marketing Strategy
Posted on June 15th, 2011
There are five stages through which grieving companies pass on the road to an enlightened, content-driven marketing strategy. Working through the process they arrive at acceptance, summed up by the Zen proverb: ‘The best time to plant a tree was twenty years ago. The second-best time is now’.
Tags: content, marketing, strategy
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Digital Content Management
Posted on March 10th, 2011
Much has been discussed about the challenge of identifying the relatively new role of content manager in the digital world. Inevitably there will be as many different descriptions as there are people and companies. Settling on a broad definition, however will, I am sure, provoke many interesting discussions along the way.
Tags: content manager, digital content management
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Musings of a Web Content Manager
Posted on March 9th, 2011
Defining the elements of web content and strategy is the first step towards towards developing a deeper understanding of this aspect of the editorial function. Beyond owning and expertly applying technical skills, however, a content manger has to be a politician, a project manager, a people manager and a diplomat. Read the rest of this entry »
Tags: Content Manger, Web Content, web content strategy
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