Monthly Archives: February 2015

Global Content Strategy from FiftyWords

Welcome to my FiftyWords blog for news, views and insights into the Content Strategy discipline, discussions and information on how to make your content world-ready and create a truly global digital presence. Not all posts will be fifty words in length as there’s so much to say on the subject!

Content-driven Marketing Strategy

There are five stages through which grieving companies pass on the road to an enlightened, content-driven marketing strategy. Working through the process they arrive at acceptance, summed up by the Zen proverb: ‘The best time to plant a tree was twenty years ago. The second-best time is now’. (This post was originally published in June 2011)